Caring for our relationship with the communities where we operate is an essential business value. The company designs and supports a series of social projects, divided into four main areas:
• Human Capital
• Social Capital
• Social Entrepreneurship
• Institutional Capital
In its relationship with the communities surrounding its undertakings, the Estre Group offers activities for human development, promoting education, leisure and citizenship.
We also make people aware of the advantage of landfills as opposed to trash dumps, of the problems arising from operating the undertaking and of everything we are doing to minimize them.
Relationship is by means of a participative posture, encouraging the formation of citizens through visits to the landfills, sporting events, community parties, meetings, workshops and so on.
Environmental Tollgate Initiative
We check the trucks passing through the weigh scales at the landfill, with trained monitors completing a checklist, and tell our contractors if any problems are found, and ask them to resolve them. This is a way to make the truck drivers more aware about maintenance and to avoid damage to the environment and the population. Moreover, it stresses the importance of following Estre’s procedures for the transport and delivery of waste to the landfill.
Careful Driver Program
This program is intended to minimize the risks and impacts of the traffic caused by the Estre Group’s activities. Its aim is to train drivers working for Estre and our contractors so as to reduce the risk of accidents and of polluting the roads, and to increase environmental preservation and show that we are concerned with the safety of residents and with the environmental impact of our business.
Time to Learn Project
This is a training program for our staff, providing schooling with free lessons on how to read and write, and primary and secondary education, as well as opening up their horizons of knowledge, through supplementary courses on social and environmental issues. Basic education: reading and writing, primary school and high school. Where: Curitiba, São Paulo, Ribeirão Preto and Maceió. In the future: Taboão da Serra, São José dos Campos, Aparecida de Goiânia and Salvador.
Awareness training, engagement and empowerment of the community are the drivers on this front. In the Varre Vila (São Paulo) and Varre Grota (Maceió) programs, the community gets involved in managing the cleaning of the district, with street cleaners employed locally and the residents themselves getting organized and ensuring that trash never remains in the streets, but is taken directly from households for collection.
These projects for the environmental education and engagement of communities are intended to empower community leaders with information and training, so that they can make the people aware about cleanliness, quality of life and citizenship.
In addition, they are intended to improve the quality of our services through the participation of the communities and to bring us closer to them, understanding their dynamics, so that we can find solutions for shortages, problems and conflicts.
Training and Development of Recycling Cooperatives
Founded in 2002 in the city of Paulínia (SP), Cooperlínia Ambiental do Brasil – Cooperativa de Trabalhadores da Área de Gestão, Desenvolvimento, Execução de Serviços e Comercialização de Produtos Recicláveis e Reciclados, has become a reference in its field, in Brazil and abroad. In 2004, it obtained the ISO 14001 certification, the first recycling cooperative in the world to do so. It currently has 45 associates, and each month it separates 280 tons of domestic and industrial waste.
Technical Advisory Service
The Estre Group does not only encourage the formation of recycling cooperatives, but also provides advice. Our offers range from lectures about Environmental Education and cooperatives, to the incorporation or restructuring of sorting cooperatives and sorting unit projects, as well as designing, implementing and developing working procedures for the cooperatives and solid urban waste diagnosis. Currently the following projects are in progress:
• A new Cooperlínia unit in Paulínia: to triple production
• Cooperative Reviravolta – Nossa Sra. do Socorro – Sergipe
• Formation of a Cooperative in Piratininga (SP) – Piratininga CGR Unit
• Assessment of Cooperatives in the municipality of Bauru (SP)
• Formation of a Cooperative in Rosário do Catete (SE) – Sergipe CGR Unit
The Estre Group is always seeking to reinforce solid waste management by the public authorities and by local civil society organizations, providing technical and management skills